Our FinTech Masterclasses are delivered in collaboration with leading experts to offer individuals, startups and growth fintechs a deep dive into an important topic that your business needs. From Regulation and Trends in FinTech to Growth Marketing, we’ll cover what you need to start and grow a scaleup rocketship!
Our Masterclasses are developed for IMPACT. After attending a Masterclass, we want you to return to your business and use the knowledge and insights you’ve learnt to immediately make a difference.
Masterclasses are in-person, small group sessions (up to 20 people), and we design each session to enable plenty of time to cover the key issues and for interaction/questions with the Tutor.
Masterclass
The Art and Science of Marketing Communications for Fintechs
Part One – The Science of Behavioural Economics for Communications
Part Two – The Art of Creative Effectiveness for Financial Services
Part Two – Emma Burn, Head of Strategy and Joe Mayock, Head of Creative – Six Black Pens https://sixblackpens.com/
Part Two – The Art of Creative Effectiveness for Financial Services
Summary:
Applying the theory and tactics you need to influence or change behaviour, using nudges in your marketing communications. A practical guide to the role creativity can play in business success.This Masterclass is Designed for:
Co-Founders, Marketing Managers or Directors, Brand Managers or Directors, Product ManagersPresenters/Tutors:
Part One – Emma Burn, Head of Strategy and Kimberley Gaskin, Director – Six Black PensPart Two – Emma Burn, Head of Strategy and Joe Mayock, Head of Creative – Six Black Pens https://sixblackpens.com/
Speakers
Course content
The Science of Behavioural Economics for communications – 9 am to 10.30 am
- Unpacking nudge theory: the practical use of Behaviour Economics in communication
- A nudge application exercise
30 minute break – tea/coffee & snack provided
The Art of Creative Effectiveness in Financial Services – 11 am to 12.30 pm
- Defining, designing and delivering effective creative communications – what works, what doesn’t and how to optimise effectiveness
- Creating an effective campaign – a team-based practical exercise