Our FinTech Masterclasses are delivered in collaboration with leading experts to offer individuals, startups and growth fintechs a deep dive into an important topic that your business needs. From Regulation and Trends in FinTech to Growth Marketing, we’ll cover what you need to start and grow a scaleup rocketship!

Our Masterclasses are developed for IMPACT. After attending a Masterclass, we want you to return to your business and use the knowledge and insights you’ve learnt to immediately make a difference.

Masterclasses are in-person, small group sessions (up to 20 people), and we design each session to enable plenty of time to cover the key issues and for interaction/questions with the Tutor.


The Art and Science of Marketing Communications for Fintechs
Part One – The Science of Behavioural Economics for Communications
Part Two – The Art of Creative Effectiveness for Financial Services

Applying the theory and tactics you need to influence or change behaviour, using nudges in your marketing communications. A practical guide to the role creativity can play in business success.

This Masterclass is Designed for:
Co-Founders, Marketing Managers or Directors, Brand Managers or Directors, Product Managers

Part One – Emma Burn, Head of Strategy and Kimberley Gaskin, Director – Six Black Pens
Part Two – Emma Burn, Head of Strategy and Joe Mayock, Head of Creative – Six Black Pens https://sixblackpens.com/


Emma Burn
Head of Strategy
Six Black Pens

Kimberley Gaskin
Six Black Pens

Joe Mayock
Head of Creative
Six Black Pens

Course content

The Science of Behavioural Economics for communications – 9 am to 10.30 am
  • Unpacking nudge theory: the practical use of Behaviour Economics in communication
  • A nudge application exercise

30 minute break – tea/coffee & snack provided

The Art of Creative Effectiveness in Financial Services – 11 am to 12.30 pm
  • Defining, designing and delivering effective creative communications – what works, what doesn’t and how to optimise effectiveness
  • Creating an effective campaign – a team-based practical exercise
Stone & Chalk, Level 4 (The Vault), 11 York Street, Sydney

Thursday 20th October

$350 (+gst)